OBJECTIVES

OBJECTIVES

The following are the main objectives of URC:

• Provide consumer goods of high quality to the serving as well as retired defence personnel and their families at prices cheaper than the prevailing market rates, as far as possible.

• Ensure that the level of consumer satisfaction is maintained at the maximum.

• Generate reasonable profitability to sustain the organization, permit growth and provide additional facilities for the serving as well as retired defence personnel and their families.

• Formulate and execute development programs to improve and maintain organizational effectiveness.

• Periodically analyze and assess the diverse long-term needs and aspirations of Defence Services and undertake timely measures to meet them.